Imagine being able to cut 5, 10, even 15 years of off of your copywriting “learning curve” and instantly be able to write killer sales copy that pull in daily profits.
Actually, it’s entirely possible – and I’ve used this same “secret” to write killer sales letters that have produced millions of dollars in profits for myself and my company.
The world’s greatest copywriters… who charge $5,000 to $15,000 (and up) to write a sales letter… all learned their copywriting skills from masters who came before them.
Most (if not all) great copywriters, actually collect the best sales copy from the best copywriters – and tuck it away in a “Swipe File”.
Then, whenever the copywriter needs an amazing headline, the perfect guarantee, or a killer close… they go to their “swipe file”, find a hot piece of copy that’s already been proven to work… and simply “model” it.
For example, one of the most famous headlines was written by John Caples in 1925…
“They All Laughed When I Sat Down at the Piano, But When I Began to Play…”
Over 80 years later, copywriters are still pulling this gem out of their “Swipe Files” and using the basic concept to write new killer headlines.
“They All Laughed When I Told Them The 30 Minute Workouts Would Help Me Lose Weight But I Got The Last Laugh When They Saw Me In My Bikini.”
“They All Laughed When I Called TAX DOCTOR To File My Taxes … But Their Laughter Changed To Amazement When I Got $1,000.00 (Loan) Check In 29 Minutes, The Rest Of My Refund 24 Hours Later And A Peace Of… Read more…
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